Hiyas ng Pilipinas Pageant launched in Cebu City
Reported by Celso De Guzman Caparas Photos by Hiyas ng Turismo Pilipinas Foundation, Inc.
Headed by its National Director and two-time national beauty titlist EVA PSYCHEE PATALINJUG (top photo, left), the Grand Media Launch of HIYAS ng PILIPINAS Pageant was held at the Golden Peak Hotel & Suites in Cebu City on Wednesday, Oct. 6.
Other Hiyas ng Turismo Pilipinas Foundation, Inc. (HnTPFI) executives were also in attendance including Chairman Ronald Elpa, Vice President Jesselle Saniel, Operations Director Roy Erwin Tizon, PR Director Maria Alma Maria, Director of Communications Auguste Izhar Pepito, Finance Director Sugar Borja Sagarino, Director of Legal Affairs Christian Tolo Bacus and Director of Charity Karla Tandoy.
The maiden search will have thirty (30) official candidates and will be announced later this year and they will compete for the crowns by the first quarter of 2022.
The top winners will each receive a cash prize of P500,000.00 and other gift packages.
As of this writing, HnTPFI has acquired three global pageant franchises namely, Miss Elite World, Miss Tourism Queen Internatioal and Miss Tourism World. A couple of other franchises are under negotiation.
PATALINJUG's STATEMENT
After the event, Patalinjug issued a statement in her official Facebook page :
"On behalf of Hiyas ng Turismo Pilipinas Foundation Inc., we are beyond grateful to everyone who made it to our launching both physically and virtually.
I also want to extend my sincerest apologies to those whose questions were not accommodated as there were some technical difficulties during the virtual launch, I appreciate your efforts in attending the zoom, and rest assured we will do better next time.
With the help of the LGUs, tourism sector, and IATF, we were able to mount this momentous event. We want to inspire others that it is about time to live on and adapt to the new normal of staging a pageant brought about by this pandemic by following safety protocols in responsibly holding an event.
Thank you to our production team, media partners and sponsors who has been very generous and supportive of our endeavor. (I will make a separate post for all of you as there are a lot of you whom I’d like to thank very much🙏🏻) If it weren’t for you, this event won’t be successful.
To all pageant fans and supporters, thank you so much, we will do our best to give you a good show!
To all beautiful and empowered Filipina, join our family as we grow together and help promote our tourism and extend help to other people.
Together, as an emerging team, we epitomize the values and principles of our goals and we highly recognize the valuable contribution of our shareholders. With the combined efforts of the whole management team, it is with great pride I introduce to you HIYAS NG PILIPINAS: The Pageant!💓 Hiyas ng Pilipinas
Application is now open! For more information, our press kit and registration form, visit our website www.hiyasngpilipinas.com
Follow our IG, FB, TikTok, and Youtube: @hiyasngpilipinasofficial
I’d like to thank my glam team as well, Janice Thebeautyfairy for my make-up for the launching, Shantal Davidson for my hair. Nicko Dela Peña for my MUA for my shoot and momi Jhong Sudlon for my white suit and Oscar James for my pink dress and Josei Ouano Cuizon for styling me. Patalinjug Lance Raphael for assisting me🙏🏻
DAGHANG SALAMAT!❤️"
MISS ELITE PHILIPPINES 2021
Shanon Tampon, elected as Miss Elite Philippines 2021, graced the event. She will compete in the Miss Elite 2021 set to be held at Fairmont Nile City & the boot camp at Somabay, a luxurious modern town in Egypt early next year.
Reigning Miss Elite is Fernanda Pumar of Mexico.
Manila-based Ferdinand Galdones Abejon, extreme left, and Kenny Filarca, rightmost, (Communications Director and Director Consultant for Asia Pacific of Miss Elite, respectively) traveled to Cebu City for the event.
KF Beauty Camp head Rodgil Flores was also in the occasion.
Cebu-based press and bloggers covered the event physically while NCR-based bloggers participated virtually via Zoom.
ABOUT THE ORGANIZATION
Hiyas ng Turismo Pilipinas Foundation, Inc. is a beauty pageant organization to be located in Unit 5 Lightsite Parc, AS Fortuna, Banilad, Mandaue City, Cebu 6014.
We are an organization driven by excellence and backed by the experience of a competent team of experts.
Led by Ms. Eva Psychee Patalinjug, a former beauty queen. Having over nearly a decade working experience in the beauty pageant industry, her expertise will enable Hiyas ng Turismo Pilipinas Foundation, Inc. compete favorably in an industry driven by intense competition.
Hiyas is a Tagalog term for “JEWEL” a precious object like a pearl.
She is the Queen coming out from a giant clam and bearing the crown and the pearl itself.
The CLAM RAYS behind the queen represents the eight first provinces of the Philippines that fought against the conqueror for our freedom.
GOLD represents energy in which that Philippines is very known for because of our warm climate and hospitality. It also represents confidence, success and elegance. It symbolizes one where people from all different cultures will be unified. This makes us think of how gold never tarnishes or rusts, and how that should also be a quality of unity. True unity should withstand the test of exposure and time.
MISSION & VISION
The Mission of Hiyas ng Turismo Pilipinas is to empower young Filipina women through Leadership and Community Service. As leaders and role models within their communities, the participants work to effect positive change through volunteering, fundraising and advocacy. During their reign, our winners will be given the tools to personally and professionally enrich others by dedicating themselves to raising awareness and much needed funds for philanthropic endeavors.
Brave to be founded as the first Cebu based national pageant, Hiyas ng Pilipinas wants empower young Filipina women through Leadership and Community Service. As leaders and role models within their communities, the participants work to effect positive change through volunteering, fund raising and advocacy. During their reign, our winners will be given the tools to personally and professionally enrich others by dedicating themselves to raising awareness and much needed funds for philanthropic endeavors.
We envision our organization to be a force to reckon with not only on the national arena but internationally as well and celebrate women of all cultures and backgrounds and empowers to realize their goals through experiences that build self-confidence and create opportunities for success.
To be relevant in an industry that thrives on satisfying both viewers, contestants and future partners, we have chosen an ideal location in the heart of Cebu, Philippines. This will be backed by an intense and robust marketing campaign that will make our target market buy into our vision, plans and to conquering all our future endeavors.
INTERNATIONAL FRANCHISES & PARTNERSHIPS
MISS ELITE WORLD
It is an annual international beauty pageant based in Egypt. The 2021 competition will be held at the Fairmont Nile City & the boot camp at Somabay, a luxurious modern town.
https://misseliteworld.com/
MISS TOURISM QUEEN INTERNATIONAL
A homegrown title initiated by Tan Sri Datuk Danny Ooi, and to date the Title is franchised to more than 90 countries. This prestigious World had been the participation of more than 1000 Miss Tourism Delegates from around the world since 1993.
https://www.missqueeninternational.com/
MISS TOURISM WORLD
Founded in Great Britain, the core emphasis of the Miss Tourism beauty pageant has always been to promote the host country of each year’s final. We work very closely with the government and tourist boards of our partner countries with the common goal of highlighting the region’s tourism profile and therefore benefiting the country. https://www.misstourismworld.com/
SPONSORS
The following official partners and sponsors are ably supporting Hiyas ng Turismo Pilipinas Foundation, Inc. :
• Golden Peak Hotel & Suites Cebu (Official Venue Partner)
• Bayfront Hotel Cebu - Capitol Site (Official Residence of Guests)
• Jubert Palmores Films (Official Videographers)
• ATE by Tatah (Official Wardrobe Partner)
• House of Lechon
• Unique Weddings & Events : Carlo Abaquita & Geof Lagria (Official Event Stylists)
• Beauty Queen's Closet (Official Accessories Partner)
• Designbyte Printing Solutions Company (Official Printing Partner)
• LR : Lance Raphael Patalinjug (Official Hair and Make-up Artist)
• Joseph Andro Sicat Photography (Official Photographer)
• Garel Sison Photography (Official Photographer)
• Titay's Liloan Rosquillos
• Josei Ouano Cuizon (Official Stylist)
• 88 Media Productions (Official Live Streaming Partner)
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